How to sell event tickets online in India (2026 guide)

The best platform to sell event tickets in India

For community events, workshops, runs, classes and meetups, Sceene is the best platform to sell tickets in India. Your event page is ready in about two minutes, guests pay with UPI or card, every guest gets a QR ticket by email instantly, you check people in at the door in seconds, and you keep 100% of your ticket price. For stadium concerts, BookMyShow and District are built for that scale.

What you need before you start

• A name, date, time and venue for the event.
• A cover image: a poster or a good photo. Events with a strong cover get shared far more on Instagram stories and WhatsApp.
• A ticket price (or free), and how many people you can host.
• A bank account with IFSC and your PAN, so payouts can reach you.

You don't need a website, a payment gateway account or a GST registration to start. A ticketing platform handles the payment collection; you just need somewhere for the money to land.

Step 1: Create your event page

Your event page is the single link you'll share everywhere, so it has to answer every question a guest has before they pay: what is it, when, where, how much, and what's included. Write the description like you'd explain it to a friend on WhatsApp. Short paragraphs, a list of what's included, and anything guests should bring.

Pick the venue from a map search rather than typing it in. A pinned location shows guests exactly where to go, cuts down 'where is this?' DMs on the day, and gives search engines a structured address so your event can show up for searches like 'pottery workshop in Bandra this weekend'.

Step 2: Set up tickets and pricing

Most community events need one ticket type. Add more only when they're genuinely different: 'Single' and 'Duo', or 'Run only' and 'Run + breakfast'. Useful extras:

• Early bird pricing: a cheaper price for the first N tickets or until a date. It creates urgency and gets you early sales to judge demand.
• Capacity per ticket type, so a workshop with 20 seats never oversells.
• Hidden tickets with access codes, for members, partners or a cheaper rate you don't want to advertise.
• Approval-based registration, if you want to vet who attends.
• Custom questions at checkout (T-shirt size, experience level, dietary needs).

Step 3: Accept payments with UPI

In India, a checkout without UPI loses buyers. Most guests will pay from GPay, PhonePe or Paytm in a few taps; some will use a card or netbanking. Sceene's checkout runs on Razorpay, so UPI, cards, wallets and netbanking all work, and the guest sees the exact total before paying.

Step 4: Share the link

• Instagram: link sticker in stories, link in bio, and the link in the first line of the post caption.
• WhatsApp: community groups and broadcast lists. The link preview shows your cover, date and venue.
• Your own website: embed a 'Get tickets' button so people buy without leaving your site.
• A printed QR code on posters, at your current events and at partner cafés.

Step 5: Check guests in at the door

Each guest gets a ticket with its own QR code. At the door you scan it with your phone camera. The scanner shows the guest's name and ticket type, and flags anything already used or refunded. You can give volunteers a door-staff link so they can scan without access to your account or your money.

Step 6: Get paid

Ticket money settles to your bank account on a T+2 working-day cycle, about two business days after each payment, a little longer over weekends and bank holidays. Your dashboard shows the exact deposit date per event.

What does it cost to sell tickets in India?